Project Earth is Selfridges' bold sustainability strategy. Its goal is to reinvent retail: to change the way consumers shop and how the company does business. They tasked us with designing an exciting interactive web page to share with the public and media, showing the world the steps they've taken to tackle climate change head-on, and their goals for the future. Showing the world the amazing steps they’ve taken to tackle climate change head-on and their goals for the future. This bespoke page gives top-level highlights using animations to show emphasis and the Selfridges brand. The viewer is able to download the report, share it with friends or view the entire thing on the webpage.